Starting an ATM business can be a lucrative endeavor. It’s important to understand the step-by-step process for doing so. In this article, we will outline the steps you need to take in order to get your business up and running.
Here are the 10 steps you can take to get started on building your very own ATM business.
10 Steps to Launching a New ATM Business
1. Choose Your Type of ATM Business
The first step in launching an ATM business is to identify the type of ATM business you want to launch. You might choose from the following types among others:
An independent ATM business: In this type of business, you would be responsible for finding locations to place your machines, installing the machines, and maintaining them. You would also be responsible for managing cash and keeping track of inventory.
A franchise ATM business: In this type of business, you would purchase a machine from an ATM franchisor and then find locations to place the machine. The franchisor would provide you with support in terms of machine maintenance, cash management, and inventory tracking.
A white-label ATM business: In this type of business, you would purchase machines from an ATM manufacturer and then find locations to place the machines. You would be responsible for managing cash and keeping track of inventory. The manufacturer would provide you with support in terms of machine maintenance.
2. Name Your ATM Business
Give your ATM business an identity so people will think of it as a well-known and respected brand. You can take the name of your ATM business from your industry, focus on a geographical location, or use your own name among other options.
The main goal for naming your ATM business is to make it sound appealing and trustworthy so…
3. Determine Your ATM Business Model
There are several possible types of business models for an ATM business including:
- The transaction-based model: In this type of business, the customer pays a fee for each transaction made using the machine.
- The surcharge-based model: In this type of business, the customer pays a flat fee for each transaction made using the machine.
- The interchange-plus model: In this type of business, the customer pays a fee that is a combination of a flat fee and a percentage of the transaction amount.
- The free-to-use model: In this type of business, the customer does not pay any fees for using the machine. This type of business is typically used as a marketing tool to attract customers to a specific location.
No matter which model you choose, make sure that it aligns with your business goals and the services you offer.
4. Choose a Legal Form for Your Business
By incorporating your ATM business, you will limit your liability. You can incorporate as a Limited Liability Company (LLC), a C Corporation (C-Corp), or an S Corporation (S-Corp). Or you can operate as a sole proprietorship.
The business structure you choose for your ATM business will determine the amount of taxes you pay and which state or federal tax forms you need to file.
Read our article comparing the most common ATM business structures.
5. Write a ATM Business Plan
All ATM business owners should develop a business plan.
A business plan is a document that outlines the goals, strategies, and operations of a business. It can be used to secure funding from investors or lenders, as well as to guide the day-to-day operations of the business. The business plan should include information on the company’s products or services, market analysis, financial projections, and management team among other things.
Read our article about how to write an ATM business plan.
6. Apply for the Necessary Permits and Licenses
There may be required licenses and permits you need to obtain before launching your ATM business.
For example, you may need a general business license.
You must also register your ATM business as a legal entity with the state where you plan to do business. You can simply file an online form through your Secretary of State website.
Registering with the federal government is also essential so you can properly pay taxes for your business. You will also need an Employer Identification Number (EIN), which you can apply for at the IRS website, if you plan to hire employees.
Read our article about obtaining the proper ATM business licenses.
7. Determine Your Budget and Apply for Funding as Needed
In developing your ATM business plan, you will figure out how much funding you need to start and grow your business.
If you have your own funds to invest in your ATM] business, you may consider taking advantage of that. In addition to your personal funds, other forms of potential funding for your ATM business include traditional bank loans, SBA loans, credit cards, angel investors and family and friends.
Read our article about the costs associated with starting an ATM business to help you determine if funding is needed.
Read our article about how to fund your ATM business.
8. Get the Technology & Software Needed to Run Your Business Efficiently
When you start your ATM business, it’s essential to have the right technology in place to maximize efficiency. You definitely need a computer with Internet access, and accounting software for tracking expenses and revenues.
You may also want to invest in point-of-sale (POS) software for your ATM business. POS software can streamline transactions and help you track inventory levels.
In addition, you may need a merchant account so you can accept credit card payments from customers. A merchant account is a type of bank account that allows businesses to accept credit card payments.
9. Market Your ATM Business to Potential Clients
Before you start selling your services, you have to let the world know you exist. The first step is to create a website so people can learn more about your services and how they benefit them.
After you launch your website, start promoting it through social media channels like Facebook, LinkedIn and Twitter. Also consider networking with other people in the ATM industry through social media and blogs so they can help share your business.
You also need to start gathering the materials needed to execute on your promotions strategy, which is your strategy for attracting new customers. ATM businesses should consider the following promotional strategies for which you should start getting prepared:
Develop a Strong Brand Identity: A strong brand identity is key to success in any industry. You need to create a recognizable logo and color scheme that will be used on all of your marketing materials, from your website to your ATM machines.
Use Promotional Products: Give potential customers something they can hold onto that has your brand name and contact information. Popular promotional items for ATM businesses include keychains, USB drives, magnets and notepads.
Launch a Referral Program: Referral programs are an excellent way to get new customers through word-of-mouth advertising. You can offer existing customers discounts on future transactions or even cash bonuses for referring new customers to your business.
Read our article about how to market your ATM business for more tips.
10. Get New Clients and Grow Your Business
When you promote your services, you’ll start to get interest from potential clients.
Make sure you’re ready to serve these clients. Also, be sure to establish systems to ensure consistency and reduce costs. And be sure to find and train the right people to help you grow your ATM business.
Read our article about how to effectively grow your ATM business to learn more.
Starting an ATM Business FAQs
The reasons for starting an ATM business vary from person to person. But there are some common motivating factors, such as the desire to be your own boss, the challenge of building a successful business, and the potential for financial independence.
Another reason why people start ATM businesses is that they have a passion for the industry and want to help other people become more financially independent.
Here are a few tips to help you get started:
- Research the market: The ATM industry is constantly changing, so it’s important to stay up-to-date on the latest trends. Make sure you understand the different types of machines available and what features they offer. You should also research the fees associated with using ATM machines.
- Choose a niche: There are many different types of businesses you can start in the ATM industry. You can focus on a specific type of machine, such as those that dispense cash, sell tickets or provide other services. Or you can focus on a specific market, such as businesses, schools or government institutions.
- Create a business plan: A well-thought-out business plan is essential for any successful business. Be sure to include your marketing strategy, financial projections and a realistic timeline for launching your business.
- Find the right suppliers: You’ll need to find reliable suppliers who can provide you with high-quality machines and software. You should also compare prices to ensure you’re getting the best deal.
- Train your staff: Be sure to train your employees on how to properly use and maintain the ATM machines. This will help ensure a positive customer experience and minimize downtime.
With these tips in mind, you’ll be well on your way to starting a successful ATM business.
A simple checklist to use when starting an ATM business is as follows:
- Choose Your Type of ATM Firm: This should be based on what you are best at and how much experience you have. Remember to keep your interests, skills, and experience in mind at all times.
- Name Your ATM Business: This should be done with care, as your brand is important for attracting the right customers. A simple, memorable name will go a long way.
- Choose a Legal Form for Your Business: Whether you choose to become a sole proprietorship, partnership, LLC, corporation or another option will depend on your business. Ensure that you are aware of all the implications of each type.
- Determine Your ATM Business Model: Determine how your business will make money. Will you sell products, services, or a combination of both?
- Write an ATM Business Plan: Your business plan will also help you determine what your start-up costs will be and will provide a roadmap with which you can launch and grow.
- Apply for the Necessary Permits and Licenses: In most locations you will be required to apply for a business license and/or permits before you can begin operations.
- Determine Your Budget & Apply for Funding as Needed: You will need to know how much money you have to spend on all of your business-related expenses before opening any doors. If needed, apply for a small business loan or other funding options.
- Get the Technology and Software Needed to Run Your Business Efficiently: You need to have the right tools in place to succeed. Implement software that will help you manage your time, contacts, and business operations in general.
- Market Your ATM Business to Potential Clients: A solid marketing plan will be crucial to your success. It should focus on attracting the right customers so that you can provide them with the services they truly need.
- Get Clients & Grow Your Business: Once you have a solid marketing plan, it's time to actively pursue and secure those who could benefit the most from your services.
Starting an ATM business can be a lucrative endeavor, but it takes some planning and effort to get started. By following the steps in this guide, you’ll be well on your way to launching a successful business. Remember the market and take the time to create a detailed business plan so that you have a solid foundation for success.